5 Steps to Picking An Irresistible Topic
By Alison Marks
There’s a certain mistake I see a lot of entrepreneurs make when they set out to create a new offering – whether it’s a program or information product or something else. And it kills me! Probably because I did it when I was first starting out, too. I don’t want to see them have to learn the hard way like I did. The mistake is…
They pick a topic that is SO interesting to them – but not to the people who really count… the ones who will buy it.
In order to create something that’s really going to give you some traction in building your business – and not just be a cool thing you’ve done – it has to solve a particular problem for a particular group of people.
Here are 5 steps that will help you pick a hot topic so your information product is set up for success!